welcome to ohyea
At ohyea, we set out to create underwear that looks great and feels even better. Frustrated by the overly long, poorly designed options on the market, we knew there had to be a better way.
Men's underwear didn’t need to be ugly or uncomfortable, so we designed a pair that combines style with functionality. I tested our first designs on my partner, and that’s when I realised how important a supportive pouch truly is. It’s crazy to me that not all underwear had a pouch that gives proper support, so we made sure ours does. It’s about time men had underwear that actually works for them.
about us
our mission
We're committed to making a difference - starting with what we wear. ohyea underwear is made from sustainably sourced BodyForm Fibre modal, a fabric that’s not only softer and more durable than cotton or bamboo but also better for the environment. We believe in providing superior comfort without compromising on sustainability.
our vision
We envision a future where comfort and sustainability go hand in hand. Our mission is to provide high-quality, eco-friendly underwear that you’ll love wearing day in and day out, without a second thought.
our underwear
At ohyea, we’ve created underwear that’s as good for you as it is for the planet. Our underwear is made from sustainably sourced modal fabric, derived from organic beech tree cellulose. This unique material offers an exceptional combination of softness, strength, and sustainability.
here's why we stand out
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ohyea
- tear-resistant
- horizontal fly for quick exit and breathability
- sustainable
- diamond pouch for relaxed fit
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our competitors
- fading, shirking, pilling
- loses initial softness and form
- chemically intensive production process
- tight and restrictive on your crown jewels
